The creators of the popular bass lure brand Jackall, Seiji Kato and Toshiro Ono, take an academic approach to bass fishing, analyzing fish behavior and choosing techniques to fit the situation. Being both tournament competitors and lure designers, their combined knowledge of bass is unrivaled.
But though this all sounds serious, the two anglers never forget the fun involved in bass fishing. Both of them fish separately in this show and attempt to outdo each other. With completely different techniques and skills, both have their own way of catching bass.
Not only does Lure Freak offer viewers a fun way to learn about bass fishing tactics, but also insight into what goes into developing products of the popular Jackall brand.