LURE FREAK (1/2) Toshiro Ono "Fishing for Pressured Summer Bass"

Toshiro Ono is the CEO of Jackall, the popular international lure brand. In this episode of Lure Freak, he visits a popular dam in Japan, famous for the fish being under high pressure. As the scorching hot summer sun rises on the lake, Ono devises a devises several strategies to get the finicky bass to bite. As he struggles to catch fish his tournament angler instincts kick in, and what was suppose to be a fun summer day fishing quickly turns into a battle over his pride.