LURE FREAK (2/2) Seiji Kato "The Big Bass in the Secret River"

Seiji Kato, the founder of the Jackall lure manufacturing company, goes fishing in a river that has been kept secret to media attention. As it is midsummer, Kato begins fishing expecting the bass to be gathered around areas where it is cool, but spots numerous fish swimming freely in the pristine water. He decides that it is the perfect opportunity to show off his skills in sight fishing, which he renown for. As a company founder, professional fisherman, and lure designer, he shows us what he looks for when fishing for bass.

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