Winning the 1993 B.A.S.S. Kentucky invitational and the second foreign angler to appear in the Bassmaster Classic, Norio Tanabe was the first angler to introduce pattern fishing to Japan. Now the owner of the tackle brand Nories, he continues to influence the bass fishing scene all over the world. With his focus on the enjoyment of fishing, in the show "Go for it!", he uses tackle which he designed himself to fish for bass in lakes and reservoirs throughout Japan. Watch as he applies his experience from both Japan and the United States to catch bass in some of the most difficult situations.